Subscribe to our RSS feed

Popular News Stories

  • Fuck poz guys!
  •  - the interview
  • Dead porn stars society: HIV heroes of the arts:  (6)
  • Tom Hanks in Philadelphia Changed my Life
  • Canadian AIDS Society’s AGM and PHA Forum in Ottawa: some scholarships for HIVers available

As Prevention


HIVnow campaign will change the conversation during Toronto Pride

Thursday, 18 June 2015 Written by // John McCullagh - Publisher Categories // Community Events, Social Media, Pride, As Prevention , Activism, Research, Health, Sexual Health, Treatment, Legal, Living with HIV, Media, Sex and Sexuality , John McCullagh

What is #HIVnow? It’s the HIV awareness campaign Toronto Pride deserves.

HIVnow campaign will change the conversation during Toronto Pride
John Maxwell, executive director, ACT (left)
Christopher Thomas, communications coordinator, ACT (right)
Ryan Lisk, manager of community health programs, ACT (left)
Mason McColl, gay men's online strategy and resource coordinator, ACT (right)
Ty Best, graphic designer of the posters

The AIDS Committee of Toronto (ACT) has just launched a bold, new multimedia campaign, HIVnow, that is intended to raise awareness around HIV because the times have changed and HIV is different today. It asks big questions, puts forward honest answers and issues clear calls to action. Hot topics include testing, PrEP, disclosure and viral load. 

Recent changes within the HIV field are challenging the dominant understanding of what it is like to live with and to be at risk for HIV, says John Maxwell, ACTs executive director. Previously, only condoms have constituted good’ HIV prevention, and sex between people with different statuses was off limits. Times have changed. 

The campaign will run throughout Pride and into July. It includes its own website,, in addition to striking posters (see below) in major downtown Toronto subway stations and unique wall murals throughout the Church/Wellesley neighbourhood, home to the citys LGBTQ community. Trained ACT volunteers will be conducting outreach during Pride celebrations, distributing HIVnow condom packs, information and an assortment of swag. 

Look for the campaign on the street, on all popular hookup apps, on social media and at Follow along by using and searching the hashtag #HIVnow and share what HIV means to you.


Arts and Entertainment Section

Activism Section

Current Affairs Section

Events Section

Features and Interviews Section

Health Section

International Section

Legal Section

Lifestyle Section

Living with HIV Section

Media Section

Opinion Pieces Section

  • The Queer Muslim Conundrum

    The Queer Muslim Conundrum

    Guest writer Nadha Hassen with views on Pride by someone with multiple Identities
  • Beauty in the breakdown

    Beauty in the breakdown

    UK poz guy Patrick Italo Ettenes says it’s OK to fall apart sometimes. Holding it together is not always the answer. “Why not allow yourself to break apart?” and then climb back on again.
  • Resilient


    Toronto poz guy Josh with more fall-out from his broken relationship that saw him write the powerful three-part series here “Abuse has Many Forms”.

Population Specific Section

Sex and Sexuality Section