Articles tagged with: It’s Different Now campaign

HIV It's Different Now

published: November, 15, 2011 Written by // John McCullagh - Publisher emeritus Categories // Activism, As Prevention , Features and Interviews, Health, Living with HIV, John McCullagh

John McCullagh talks to HIV positive activist Denise Becker about a new, innovative “seek and treat” campaign in Vancouver that aims to identify and treat the estimated one in four people who are infected with HIV but don’t know it.

HIV It's Different Now

If you live in Vancouver and you’re an adult who’s ever had sex, the chances are you’ll be offered an HIV test with your next routine medical examination. This four-year, $48 million pilot project funded by the BC government, is a “seek and treat” program whose objective is to identify and treat the estimated one in four people who are infected with HIV but don’t know it. The project, supported by an advertising campaign though social and more conventional media, is purposely cast