Some ligh/lite fare today, but light fare that’s designed to make us think.
Sex is No Accident – Always Use a Condom is a clever and funny prevention campaign coming from MTV Germany. I haven’t seen much criticism of this campaign. People seem to like it, judging by the Facebook thumbs-ups wherever it’s been featured on-line. And I must admit my initial reaction was good, because – well, it’s fresh and it’s funny, and that counts a lot.
But how effective will it be?
There are two